echtego is the women's luxury sportswear between high and street fashion. echtego’s creations are characterized by classic cuts combined with an experimental approach to mixing materials.

echtego makes clothing that offers versatile, convenience and casual luxury with excellent construction. echtego’s  aesthetic is the hybrid of barriers such as gender, silhouette, texture and trend. Dealing with the different tensions and juxtaposition of two ideas create super hip styles.

echtego means the foundation of the originality for myself to stride in pride. Stylish expression encounters sporty tailoring. The dynamic movement of fabrication offers relaxed mood and voluminous allure. The street casual inspiration is making the unique combination with sensuality and individuality.






Fashion designer Sungmin Shim was born in South Korea.  After majoring in fashion design at university, she devoted her time and energy at many prestigious fashion houses as a design director, such as O’2nd and Mcginn Knightbridge.
After 12 years of experience, acquiring an in depth knowledge of tailoring and a great eye for details, she have decided to move to New York to amplify her vision and continued her education at Parsons, school of design. 


Upon graduation, she immediately embarked on to the fashion world, working for Calvin Klein collection and Ralph Lauren Black Label. Soon after, Sung Min naturally joined Walter Baker as a design director for many years before launching her own label, echtego in 2015.